Authors: Marco Candelmo, Alessandro Di Croce, Camilla Friso, Maria Fossaceca, Lucia Pappadà
This report provides an in-depth, ex-post look at Estée Lauder’s acquisition of the TOM
FORD brand, combining sector context, strategic rationale and an analysis of the new
brand architecture with the first evidence on market and stock performance. It is aimed
at readers interested in how a prestige beauty group leverages M&A and licensing to
control a global luxury brand and orchestrate an ecosystem of specialised partners.
