Author: Martina Lelli Valentine’s Day has long been a key moment for luxury brands, not simply to boost sales, but to reinforce their emotional identity. Unlike mass- market advertising, luxury Valentine’s campaigns rarely rely on clichés. Instead, they transform love...

Author: Federico Olivieri Color as a Market Signal In the fashion world, changes are rarely just about style; they often kick off with shifts in color that signal a strategic pivot. A prime example is Bottega Veneta’s introduction of “Royal...

Author: Martina Lelli  Fashion has always had a soft spot for nostalgia, but today’s luxury industry isn’t just revisiting the past — it’s strategically reviving 2016. Once dismissed as “too recent” to be nostalgic, the mid-2010s are now being reframed through...