Blog

Author: Martina Lelli Valentine’s Day has long been a key moment for luxury brands, not simply to boost sales, but to reinforce their emotional identity. Unlike mass- market advertising, luxury Valentine’s campaigns rarely rely on clichés. Instead, they transform love...

Author: Federico Olivieri Color as a Market Signal In the fashion world, changes are rarely just about style; they often kick off with shifts in color that signal a strategic pivot. A prime example is Bottega Veneta’s introduction of “Royal...

Author: Martina Lelli  Fashion has always had a soft spot for nostalgia, but today’s luxury industry isn’t just revisiting the past — it’s strategically reviving 2016. Once dismissed as “too recent” to be nostalgic, the mid-2010s are now being reframed through...

When succession plans become billion-euro bets and creative directors exit faster than fashion trends and the last couturiers leave the stage. The death of Giorgio Armani in September 2025, Prada’s December acquisition of Versace, and the passing of Valentino Garavani...

Author: Martina Lelli Balenciaga is making a bold statement in its Fall 2026 season with two high‑profile collaborations that articulate both heritage craftsmanship and contemporary cultural relevance. Under the creative direction of Pierpaolo Piccioli, the Parisian house has unveiled strategic partnerships...

Authors: Marco Candelmo, Alessandro Di Croce, Camilla Friso, Maria Fossaceca, Lucia Pappadà This report provides an in-depth, ex-post look at Estée Lauder’s acquisition of the TOM FORD brand, combining sector context, strategic rationale and an analysis of the new brand...

Author: Martina Lelli When technical performance meets refined minimalism, a new aesthetic language emerges — and the latest Jacquemus x Nike après-ski collaboration captures this fusion with striking clarity. Reimagining winter wear through a couture-inflected lens, the two brands merge...