Authors: Marco Candelmo, Alessandro Di Croce, Camilla Friso, Maria Fossaceca, Lucia Pappadà
In November 2019, LVMH announced the acquisition of Tiffany & Co., the iconic American jewellery
house founded in 1837, in what would become the largest transaction in the history of the luxury sector.
The deal, finalized in January 2021 after a pandemic-related renegotiation phase, represented a major
strategic move aimed at strengthening LVMH’s position in hard luxury and rebalancing its portfolio
exposure toward structurally resilient categories.



